Pannon

In Hungary’s sunlit south, the Pannon region is the heart of powerful reds like Kékfrankos and Bordeaux blends. Known for its ripe, age-worthy styles, Pannon produces more red wine than white, showcasing plush tannins and concentrated flavors perfect for those who love rich, structured reds.

Pannon Terroir

The Pannon region, situated in southern Hungary, is strongly influenced by a warm, Mediterranean-like climate. Varieties that have difficulty ripening in other parts of the country can happily be grown here. Protected from the cold northern winds by the Mecsek and Villány Hills, the region’s south-facing slopes create the ideal environment for ripening full-bodied reds and expressive whites. The diverse soils, ranging from limestone to loess, lend minerality and structure to the wines, while the ample sunshine boosts ripeness and flavor intensity.

Wine Regions of Pannon

Villány

As Hungary’s first red wine appellation, Villány is a celebrated source of bold reds, notably Kékfrankos and Cabernet Franc. Known for its warmer climate, Villány produces wines with rich fruit and strong tannic structure, giving them aging potential and depth.

Szekszárd

Szekszárd, located in Hungary’s south, is known for its rich reds, including Kékfrankos, Merlot, Cabernet Franc, and Cabernet Sauvignon. The region even has its own take on Bikavér, Hungary’s famous “Bull’s Blood” blend. Here it leans into full-bodied, spiced flavors with supple tannins and a plush texture, ideal for lovers of bold, complex wines.

Pécs

The Pécs area, with its Mediterranean feel, is known for crisp whites like Chardonnay and Irsai Olivér. With only 500 hectares, this small district produces wines with bright acidity and moderate alcohol, a nod to its hilly terrain and cooling breezes from the Mecsek Mountains.

Tolna

One of Hungary’s youngest wine districts, Tolna is all about Kékfrankos, Chardonnay, Grüner Veltliner, and Merlot. Known for its easy-drinking reds and crisp whites, it offers a fresh, modern taste of Hungarian winemaking.

Pannon Facts

• 17,300 acres (7,000 hectares) of vineyards
• Primarily known for structured Kékfrankos and Bordeaux Blends
• Primary grapes: Kékfrankos, Cabernet Franc, and Merlot
• Diverse soils: limestone, loess, and clay
• Warm Mediterranean-like climate with moderate rainfall